Cyclist on a road below snow-capped mountains

Downloads

Every logo, font, icon, template and token in one place.

Logos

Always start from these files. Never redraw, recolour or retype the logo.

Wordmark, StrideBlue
The default, on white and light photography
SVG · 3.3 KB
Wordmark, navy
Single-colour print, embossing and stamps
SVG · 3.3 KB
Wordmark, white
On navy, StrideBlue and calm photography
SVG · 3.3 KB
Stripe mark
App icons, favicons and avatars
SVG · 221 B

Fonts and icons

One typeface and one icon set, both free to use.

Inter Tight
SIL Open Font License, on Google Fonts
Google Fonts
Open
STRIDE icons
Every icon as one SVG sprite, outline, 24 px grid
SVG · 10.7 KB
Icon licence
The MIT licence the icon set is used under
TXT · 1 KB

Templates

The layouts every marketing format is built from.

Poster grid
8% margin, key line and headline zone
SVG · 770 B
Story safe zones
A 9:16 overlay of the areas the platform covers
SVG · 826 B
Key line
The bar every headline hangs from
SVG · 375 B
The big S
The race-day letterform, ready to scale
SVG · 282 B

Words and tokens

For briefs, copywriters and developers.

Brand platform
The four answers, the manifesto and the five words
TXT · 954 B
Voice cheat sheet
The four principles and their rewrites
TXT · 724 B
House style
Rewrites, words we don’t use and every style rule
TXT · 1.4 KB
Design tokens
Colours, type and layout as JSON
JSON · 768 B