STRIDE brand centre

Photography

Shot in the middle of effort, never staged around it.

In the middle of effort

STRIDE photography is shot during the work, never staged around it.

  • Real terrain, real weather. If the water was cold, the photo can say so.
  • The athlete, not the product: gear is in the frame because someone is wearing it.
  • Leave a calm area — sky, water, tarmac — where the headline and the wordmark can sit.
  • No recognisable professional athletes, teams, events or sponsor marks unless we hold the rights.

The library

Swim, ride, run: the three disciplines lead, with training and the outdoors in support.

  • Triathletes running into the water at the swim startSwim
  • Trail runner on a ridge at sunriseRun
  • Swimmer mid-stroke in a racing poolSwim
  • Triathletes on the bike leg along a coast roadRide
  • Cyclist climbing a mountain roadRide
  • Open-water swimmers racing past a buoySwim
  • Climber on a sunlit rock faceClimb

Dos and don’ts

Every treatment below uses the same photograph, so only the rule changes.

natural colour, the athlete clear of the edges.
Donatural colour, the athlete clear of the edges.
pushed saturation and filters.
Don’tpushed saturation and filters.
copy set across the athletes.
Don’tcopy set across the athletes.
black and white, which drains the race of its weather.
Don’tblack and white, which drains the race of its weather.

Download: hero photograph

The trail-sunrise image, at full size, cleared for STRIDE brand use.